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The Manga Success Formula! What Is Behind It? with Stefan Zeidenitz

This lecture is all about manga: What exactly are manga? How do they differ from Western comics? And why did they suddenly become so incredibly successful in Germany around 30 years ago?

The lecture offers an engaging insight into the unique characteristics of Japanese manga culture, including its storytelling techniques, visual language, and wide range of themes. It also looks at how manga found their way to Germany in the 1990s and why they had such a strong impact on an entire generation of readers.

The speaker was one of the first manga translators in Germany and was involved in the founding of EMA, one of the key manga publishers in the German-speaking market. As a Japanologist with a Master’s degree, he has conducted academic research on manga and has published extensively on Japanese pop culture.

This lecture combines personal insights from the early days of the manga boom in Germany with well-founded background knowledge on Japanese pop culture.

Bernardbau
großer Raum
Herrnstraße 63
63065 Offenbach am Main
GERMANY


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